My supervisor Mackenzie told me when I got to the office this morning that the company is closing at the end of August because Katie, a co-founder and the buyer, is relocating to New York because of her husband's job transfer. I was in shock; I didn't see this coming at all. Now Mac has to find a new job after five years, and now I don't really have the opportunity to participate in creative decisions. We won't really have a plan of action regarding the remaining inventory as well as incoming shipments from vendors until probably next week. My guess is that we'll have either a huge blow-out sale or several sales one right after the other to sell off as much merchandise as possible and then liquidate the rest.
I'll still be getting my full 150 hours worth of work, but it definitely puts a damper on the rest of my time there knowing that soon after the semester starts that Les Nouvelles will be closed for good. It's a fantastic online boutique, and knowing that the website will be gone in a couple months makes me sad. I just know that I'll do whatever I can to make the process go as smoothly as possible and help in whatever way I can.
Our target customer is women in their early 20s to late 40s, women that are unique and like to pair up a $300 jacket with a $10 t-shirt. They like to mix it up with designers and price points. We don't really have advertising campaigns; our only social media outlets are Facebook and Instagram. Instagram seems to fit our customers better. After one of our posts featured a celebrity wearing a certain item that we had in stock, we got two orders for that item. The Facebook page on the other hand doesn't have as many posts, and I feel that if there were more that we'd see a surge in new customers. I think maybe an Outfit of the Day daily post would be a good idea.
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